Marketing insights for service businesses.

Guides and articles.

• Which Digital Marketing Services Does Your Business Actually Need?

  A plain-English guide to Google Ads, Facebook ads, local SEO, websites, video and AI reception for Surrey and Metro Vancouver businesses, and which to start with.

  Guide · 6 min read →

• How Much Should a Small Business in BC Spend on Google Ads?

  What Google Ads really cost for small businesses in BC, how to work out a monthly budget from your own numbers, and what to expect in the first 90 days.

  Google Ads · 5 min read →

• 653 WhatsApp Conversations from $2,143 in Meta Ads: Why the Reply Matters More

  A Metro Vancouver auto detailing campaign started 653 WhatsApp conversations at $3.28 each. Here is what the numbers mean and why reply speed decides how many become customers.

  Case study · 6 min read →

• ANA Property Maintenance: 500+ Leads from $6,700 in Meta Ads

  How Meta ads for fascia covers and exterior services reported 500+ leads for ANA Property Maintenance in six months, at about $13.40 per lead.

  Case study · 6 min read →

• How Much Do Facebook Ads Cost for Contractors in BC?

  What Facebook and Instagram ads really cost for contractors and home service businesses in BC, how to set a budget, and how to judge your cost per lead.

  Meta ads · 7 min read →

• Google Ads vs Facebook Ads for Home Service Businesses

  Google Ads or Facebook ads? How each works for contractors and home service businesses in Metro Vancouver, and how to decide where to start.

  Paid ads · 6 min read →

• Local SEO Checklist for Contractors in Surrey & Metro Vancouver

  A practical local SEO checklist for contractors and home service businesses in Surrey and Metro Vancouver: Google Business Profile, pages, reviews and more.

  Local SEO · 8 min read →

• Speed to Lead: Why Fast Follow-Up Wins More Jobs

  Why replying to leads in minutes, not hours, wins more jobs for home service businesses, and simple ways to close the Response Gap.

  Lead follow-up · 5 min read →