Google Ads Management

When someone in Surrey types "furnace repair near me" or "gutter cleaning Langley" into Google, they need help now. Google Ads put your business at the top of those results at the moment of intent. Done well, it is one of the most predictable ways to win high-value jobs. Done badly, it burns budget on irrelevant clicks.

We manage Google Ads for established service businesses across Surrey, Vancouver, Burnaby, Langley and the rest of Metro Vancouver, with one goal: more calls and form enquiries from people who are ready to book, at a cost you can justify.

Where Google Ads money is usually wasted

Most of the accounts we review lose budget in the same places:

• Broad keywords that trigger ads for searches like "jobs", "DIY" or "free", which will never become customers.
• No negative keyword list, so the same irrelevant searches keep spending every day.
• Sending clicks to the homepage instead of a page built for that specific service and city.
• No call tracking, so nobody knows which keywords produce real jobs.
• Targeting too wide an area, paying for clicks from places you do not serve.

Fixing these is often the fastest win available to a local business.

How we build your campaigns

We research the exact searches your customers use, group them by service, and write ads that speak directly to each search. Every ad group points to a relevant landing page, and every call and form is tracked as a conversion so Google can optimize for leads, not clicks.

Where it fits your business, we also set up Google Local Services Ads (the "Google Guaranteed" or "Google Screened" listings) and connect your Google Business Profile, which work hand in hand with local SEO.

Ongoing management

Search campaigns need steady attention. Each week we review the search terms report, add negatives, adjust bids for the times and locations that convert best, and test new ad copy. Each month you get a plain-language report: what was spent, how many calls and forms came in, what each lead cost and what we are changing next.

Google Ads or Meta ads?

Google captures people already searching. Meta ads create demand from people who are not searching yet. Many of our clients use both: Google for urgent, high-intent jobs and Meta for planned projects and seasonal offers. We will recommend the right mix for your budget.

Your account, your data

Campaigns run in your own Google Ads account. Your ad spend is billed by Google directly to you, and our management fee is separate and agreed upfront.

Planning your budget

Not sure what to spend? Our guide on how much a small business in BC should spend on Google Ads explains how to set a starting budget.