Marketing for Plumbing and HVAC Companies

When a furnace quits on a cold January night in Langley or a pipe bursts in Burnaby, the homeowner doesn't scroll Instagram. They search "emergency plumber near me" or "furnace repair Surrey" and call the first company that looks trustworthy and answers. Plumbing and HVAC are the most search-driven home services there are, and the most expensive to advertise. Every click costs real money, so every call has to count.

We work with established plumbing, heating, cooling and drain companies in Surrey, Vancouver, Burnaby, Langley and across the Lower Mainland. The goal is simple: more booked jobs from people who need you now, at a cost per job that makes sense for your average ticket.

Where plumbing and HVAC companies lose money on marketing

Most accounts we look at leak budget in the same places. Ads show for "DIY", "HVAC jobs" or "plumber salary" searches. Clicks go to a homepage instead of a page about the exact service. Ads run across all of Metro Vancouver when the crew only covers half of it. Budgets stay flat all year even though furnace calls spike in winter and AC calls in summer. And after-hours calls go to voicemail, so the customer calls the next company on the list.

Fixing these is usually the fastest win, before spending a dollar more.

Google Ads and Local Services Ads first

For plumbing and HVAC, Google is where the money is. We build search campaigns around the jobs you want more of: emergency repairs, furnace and boiler service, heat pump and AC installs, hot water tanks, drain cleaning and sewer line work. Each one gets its own ads and its own landing page, aimed only at the cities and neighbourhoods you serve, with budgets that shift with the season.

We also set up Google Local Services Ads, the Google Screened listings at the very top of the page, where you pay per lead instead of per click. For many plumbing and HVAC companies these become the cheapest source of booked jobs.

Show up on Google Maps

When someone searches "plumber Surrey" or "heating repair Coquitlam", the three businesses in the map box get most of the calls. We work on your Google Business Profile, service pages for each city and service, a steady stream of genuine reviews, and consistent listings across the web, so you earn those spots without paying per click.

Meta ads for planned, high-ticket work

Emergency calls come from Google. Planned jobs like heat pump installs, furnace replacements, hot water tank upgrades and renovation plumbing can be sold on Facebook and Instagram with real job-site video and a clear offer, such as a rebate-ready heat pump consultation. We use Meta ads to fill quieter weeks between seasons and to promote the higher-ticket installs your team prefers.

Every call answered

A missed call in this trade is usually a lost job. We set up instant alerts, tracked phone numbers and after-hours call handling so that every lead reaches your dispatcher fast, and you can see exactly which ads and keywords produced real jobs.

Your accounts, honest numbers

Campaigns run in your own Google and Meta accounts. Ad spend is billed to you directly and our fee is separate and agreed upfront. Each month you get a plain-language report: what was spent, how many calls and forms came in, and what each lead cost.

Who this is for

This works best for plumbing and HVAC companies with a crew, service vehicles and capacity for more work, not solo operators looking for the occasional job. If you want more emergency calls, more install work or a fuller schedule in specific cities, we should talk.