Meta Ads Management

Most homeowners in Metro Vancouver are not searching for a new roof, a gutter guard or a commercial cleaner today. But they are on Facebook and Instagram every day. Meta ads let you reach them before they start comparing quotes, with an offer and a visual that make your business the obvious first call.

We manage Meta ad campaigns for established service businesses in Surrey, Vancouver, Langley and across the Lower Mainland. The goal is never likes or reach. It is a steady flow of qualified enquiries at a cost per lead that makes sense for your average job value.

What a good Meta ads campaign needs

Running ads is easy. Running ads that bring in people who actually book is not. Every campaign we build is set up around four things:

• A clear, specific offer. "Free estimate" is everywhere. A sharper offer, such as a fixed-price inspection, a seasonal package or a before-and-after promise, gives people a reason to act now.
• Creative that stops the scroll. Real job footage, short reels and before-and-after photos usually beat polished stock images. We plan, edit and produce the creative so it looks native to the feed.
• Tight local targeting. Your budget goes to the cities and neighbourhoods you actually serve, not to people two hours away.
• A lead path that filters. Instant forms or landing pages with the right questions, so you get the address, the job type and the timeline, and fewer tire-kickers.

How we run your campaigns

We start with your numbers: average job value, close rate, how many jobs your team can take on, and what a lead is worth to you. That tells us what a healthy cost per lead looks like before we spend anything.

Then we build the campaign structure, write the copy, produce the creative and set up conversion tracking with the Meta Pixel and Conversions API where your website allows it. Every lead is sent to you the moment it comes in, by email, text or straight into your CRM, so nothing sits in an inbox.

After launch we review results every week. We pause ads that are not pulling their weight, move budget to the ones that are and keep fresh creative in rotation so performance does not fade.

Results we can show you

For ANA Property Maintenance, a Metro Vancouver exterior services company, Meta campaigns for fascia covers and exterior work reported more than 500 leads from about $6,700 in ad spend over six months, roughly $13.40 per reported lead. Those are leads as reported in Meta Ads Manager, not booked jobs, and results always depend on the offer, the market and how fast leads are followed up. Read the full case study for what we learned.For a Metro Vancouver auto detailing business, one click-to-WhatsApp campaign started 653 customer conversations for $2,143 in ad spend, or $3.28 each. See how that campaign worked.

Ad spend and our fee are separate

Your ad budget is paid directly to Meta from your own ad account, which you own and keep. Our management fee is separate and agreed upfront. You always see exactly what was spent on ads and what each lead cost, with no hidden markups.

Who this is for

Meta ads work best for businesses with a visual service and a job value high enough to justify paid acquisition: roofing, gutters and fascia, exterior cleaning, renovations, HVAC, landscaping, commercial cleaning and similar. If you are not sure whether Meta or Google Ads is the better starting point, we will tell you honestly on a call.